Director, Digital Marketing
Game Shows Group, Sony Pictures Entertainment
Culver City,CA (On-Site)

Role Summary
The Director, Digital Marketing sits within the Game Shows Organization, reporting to the VP, Digital Marketing, and oversees all CRM, lifecycle, SMS, website, future loyalty programs, and digital engagementgrowthinitiatives across Wheel of Fortune,Jeopardy!,andadditionalGame Shows Group properties.

The Director leads the strategic execution,optimization, and growthof a connected digital ecosystem designed tosupport anddrive viewership across linear and streaming platforms, and accelerate audience acquisition, deepen engagement, and strengthen retention.This includes ownership of the Wheel Watchers Club, Jeopardy! CRM programs, and future loyalty initiatives,fandom,as well as oversight of each brand’s website evolution in partnership with Technology to support audience engagement, data needs, and overall business and marketing priorities.

Key Responsibilities

• Lead the digital strategy across CRM, SMS, lifecycle/ journeys, websites, loyalty, to support unified audience growth across linear, streaming, and other digital/ linear platforms.

• Lead SEO, AIO, and discovery optimization strategies to expand organic reach, improve content and partner visibility.

• Drivemodernizationand growthofthe Wheel Watchers Club and Jeopardy! CRM ecosystems, personalization, loyalty development, and cross-platform optimization.

• Collaborateacrossproduction,partnerships & integrations,streaming, affiliate marketing, media, social, partnerships & integrations to ensure digital marketing capitalizes on show tentpoles, launches, seasonal initiatives, and enterprise priorities.

CRMMarTech

• Lead omnichannel CRM programs spanning email, SMS, websites, andadditionalchannels.

• Buildand scaleSMS as a high-value lifecycle channel aligned withlinearviewership, streaming, engagement, retention, and loyalty goals.

• Leaddevelopment offuture loyalty programs that elevatethefanexperienceand support business goals

• Implement next-generationMarTechcapabilities incollaborationwith VP, Technology, enabling advanced segmentation, dynamic targeting, and automated lifecycle journeys.

• Create unified tracking and measurement approaches to connect behavior across email, SMS, and website channels for stronger attribution and insights.

• Evolvea multi-quarter, omni-channel CRM Lifecycle strategy to increase the engagement of ourviewerbase.

• Collaborate with VP Technology to define and translate businessobjectivesinto technology requirements ensuring CRM systems - data pipelines, orchestration tools, predictivemodelsand AI capabilities for content generation - align with enterprise marketing goals
  

Website 

• Lead theongoingevolution of Wheel of Fortune, Jeopardy! and otherbrandsites.

• Drive experiences that enhance audience utility, improve data capture, and support acquisition and retention goals across all touchpoints.

• In collaboration with VP, Technology, ensure a cohesive connection between site content, features, UX, and the broader audience journey across platforms.

Management:

• Manage the Senior Content Managerandmultipleexternal agencies, ensuring a high-performance and high-accountability operating environment.

• Support the VP, Digital Marketing through close collaboration on strategy development and planning, delivering insights, performance trends, and recommendations that inform marketing direction and investment decisions.

• Lead end-to-end RFP development and execution for digital marketing platforms and technologies, agencies, and vendors, from requirements definition through evaluation, selection, and onboarding, partnering with Procurement.

Work Experience Requirements:

• Bachelor’s degreepreferred

• 10+ years of experience in digital marketing, CRM, lifecycle, or audience engagement roles within media, entertainment, sports, streaming, or major consumer brands.

• Expertiseleadingand growingmulti-channel CRM programs, including SMS,and loyalty program frameworks,withdemonstratedimpact onacquisition,engagementand retention.

• Experience managing large-scale loyalty programs, websiteevolution.

• Demonstrated successoperatingincollaborativeorganizations with multiple stakeholders and high-velocity priorities.

• Exceptional leadership, communication, and organizational skills suited for a high-impact, growthrole.

• Leadership experience managing a teamand multiple key projects.

• Strong in-person presentation skills and track record of presenting to teams and senior stakeholders.

• ExperiencewithSalesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder).

• Strongproficiencyacross the Microsoft Office suite

• Deep knowledge of direct-to-fan marketing trends and how they apply to linear and streaming audiences.

• Passionate about media, game shows, and building viewership, engagement, and fandom.

• Data-informed but fan-first and able to translate insights into meaningful communication.